Morgantown, West Virginia
Services
You know your work matters. Getting the right people to understand it is often the hard part. Morgantown MarCom helps businesses, nonprofits, associations, campaigns and community organizations communicate clearly, from focused counsel on a single announcement to ongoing strategy and hands-on production. Every engagement is scoped to what the work actually requires.
When people inside an organization describe its work differently, the message gets muddy. We help you agree on clear messaging and a workable plan before anything goes out the door. Positioning, communications planning, executive and organizational messaging, content strategy, and internal and stakeholder communications.
Reporters can't cover what they never hear about, and interviews are easier with preparation. We help you pitch your story and get ready for the questions. Media relations and outreach, press releases and advisories, interview, spokesperson and public speaking preparation, announcement and launch communications, and reputation, issues and crisis communications support.
Decisions that affect your organization are often made by people you don't talk to every day. We help you reach them and explain your position clearly. Legislative affairs and lobbying, government and community relations, stakeholder mapping and engagement, coalition and partner communications, advocacy and issue campaigns, and support for public meetings, hearings and testimony.
Marketing aimed at everyone tends to reach no one in particular. We plan campaigns and materials around the people you most need to reach. Marketing and campaign strategy, targeted digital advertising, copywriting for web, print, email and advertising, social and digital content, content calendars, collateral, direct mail and event communications.
Put AI to work without losing your voice. Practical training for staff and leaders, workflow design and integration, agentic AI tools that take on routine tasks, prompt engineering and content systems built around your brand and messaging, and guidance on responsible, accurate use.
Additional capabilities include public speaking preparation, event and fundraiser communications, select event photography, website and content support and communications training.
Decide what to say, how to say it and how to reach the people who matter.
Then put that strategy into action.
Approach
Work begins with the outcome you need and the audiences who decide it, not with a menu of deliverables. A systematic plan drives targeted tactics, never the other way around.
Morgantown MarCom advises on strategy and also writes, produces and delivers the work, from releases and remarks to campaigns and collateral, so plans do not stall between the whiteboard and the world.
Clients work directly with the principal throughout the engagement, creating a clear line between strategy, decisions and execution.
Businesses, nonprofit organizations, associations, public affairs and community organizations, campaigns, and leaders and executives navigating public-facing communications.
Start to finish
No juggling vendors or chasing hand-offs. Morgantown MarCom brings it together under one roof, from the first conversation to the final result.
Contact
The best first step is a short conversation about what you are trying to accomplish. Email is the fastest way to reach us.
Heather Severt
Founder + Principal