Heather Severt

Heather Severt is the Founder + Principal of Morgantown MarCom. She brings more than 15 years of experience across strategic communications, public affairs, media relations, marketing and campaign communications.

Her work has ranged from leading statewide advocacy and coalition-building efforts to directing integrated marketing campaigns, advising organizations and developing communications that translate complex priorities into clear, audience-focused messages. Her experience includes working with businesses, nonprofits, public officials, community stakeholders, media and organizational leaders.

A Morgantown native, Heather holds a B.A. in Psychology with an Industrial/Organizational focus from West Virginia University and an M.S. in Strategic Leadership from Neumann University.

Selected experience

Public affairs and advocacy. Heather led statewide legislative and advocacy work for a national nonprofit. She lobbied legislators and committees, built coalitions, organized grassroots events in communities across the state, trained law enforcement agencies, recruited and supported volunteer leaders, secured emergency grant funding for local partner organizations and served as a spokesperson with television, print and radio media.

Campaign communications. Heather's campaign experience includes leading communications for a West Virginia legislative campaign, from voter messaging and digital advertising to creative production and rapid response.

Marketing leadership. Heather has led marketing and advertising programs in higher education, financial services, hospitality and outdoor advertising. She previously ran her own digital marketing consultancy serving small businesses, nonprofits and political clients in West Virginia.

Areas of practice

• 01Communications Strategy
• 02Media Relations & Reputation
• 03Public Affairs & Stakeholder Engagement
• 04Marketing & Creative
• 05AI Marketing Training & Support

Who this work serves

Businesses, nonprofit organizations, associations, public affairs and community organizations, campaigns, and leaders and executives navigating public-facing communications.