AI Marketing Training & Support

• 01

  Training for staff and leaders

  Practical, plain-language training so your team uses AI tools with confidence.

  • Hands-on trainingSessions for staff, managers and leaders, at their level.
  • Strengths and limitsWhat AI tools do well and where they fall short.
  • Your own examplesPractice built around the writing your team already does.
  • Fact-checking habitsA person reviews and verifies before anything is used.

• 02

  Prompt engineering

  Writing and testing the instructions that guide AI tools, so the results are accurate and on-brand.

  • Reusable promptsReady-made prompts for the writing and planning you do often.
  • Brand voice guidesWritten so an AI tool can match your voice and messaging.
  • Testing and refiningPrompts checked against your standards and improved over time.
  • Human approvalA person signs off before anything goes out.

• 03

  Workflow design and integration

  Fitting AI into the way your team already works.

  • Finding the time saversRoutine tasks that AI can make faster.
  • Tools and handoffsWho uses what, who reviews it and when it is approved.
  • Content systemsA repeatable path from first draft to final review.
  • Simple documentationStep-by-step guides your team can follow.

• 04

  Agentic AI tools

  AI tools that take on repetitive steps while a person stays in charge.

  • Choosing the right tasksWork that is routine enough to hand to an AI tool.
  • Routine draftingFirst drafts, formatting and summaries of everyday materials.
  • Clear limitsWhat a tool can and cannot do without a person.
  • Human reviewNothing is published or sent without a person checking it.

• 05

  Responsible, accurate use

  Guardrails that protect your credibility.

  • What to keep outGuidance on information that should never go into AI tools.
  • Accuracy checksVerifying facts, figures and sources.
  • AI-use policyA short, plain-language policy your team can follow.
  • Consistent voiceAI-assisted work that still sounds like you.

Looking for strategy, media or public affairs? See all five areas of practice.