Services
You know your work matters. Getting the right people to understand it is often the hard part. Morgantown MarCom helps businesses, nonprofits, associations, campaigns and community organizations communicate clearly, from focused counsel on a single announcement to ongoing strategy and hands-on production. Every engagement is scoped to what the work actually requires.
When people inside an organization describe its work differently, the message gets muddy. We help you agree on clear messaging and a workable plan before anything goes out the door. Positioning, communications planning, executive and organizational messaging, content strategy, and internal and stakeholder communications.
Reporters can't cover what they never hear about, and interviews are easier with preparation. We help you pitch your story and get ready for the questions. Media relations and outreach, press releases and advisories, interview, spokesperson and public speaking preparation, announcement and launch communications, and reputation, issues and crisis communications support.
Decisions that affect your organization are often made by people you don't talk to every day. We help you reach them and explain your position clearly. Legislative affairs and lobbying, government and community relations, stakeholder mapping and engagement, coalition and partner communications, advocacy and issue campaigns, and support for public meetings, hearings and testimony.
Marketing aimed at everyone tends to reach no one in particular. We plan campaigns and materials around the people you most need to reach. Marketing and campaign strategy, targeted digital advertising, copywriting for web, print, email and advertising, social and digital content, content calendars, collateral, direct mail and event communications.
Put AI to work without losing your voice. Practical training for staff and leaders, workflow design and integration, agentic AI tools that take on routine tasks, prompt engineering and content systems built around your brand and messaging, and guidance on responsible, accurate use.
Also available
Supporting capability
For ribbon cuttings, recognitions, community events and other public-facing moments, Morgantown MarCom can provide on-site communications support, including photography or video, event notes, social content and press materials.
Questions
Morgantown MarCom is a strategic communications and public affairs consultancy in Morgantown, West Virginia. We help organizations decide what to say, how to say it and how to reach the people who matter, then put that strategy into action across communications strategy, media relations, public affairs, marketing and AI marketing training.
Businesses, nonprofit organizations, associations, public affairs and community organizations, campaigns, and leaders and executives navigating public-facing communications.
Public affairs work helps organizations navigate issues and relationships where organizations, communities and decision-makers intersect. That can include government and community relations, stakeholder engagement, coalition and partner communications, advocacy and issue campaigns, and preparation for public meetings, hearings and testimony.
Yes. Services include interview, spokesperson and public speaking preparation, media outreach, announcement and launch communications, and reputation, issues and crisis communications support.
Both. Engagements range from focused counsel on a single announcement to ongoing strategy and hands-on production. Every engagement is scoped to what the work actually requires.
Morgantown MarCom is based in Morgantown and works with clients across West Virginia.
Start with a short conversation about what you are trying to accomplish. Email info@morgantownmarcom.com, call (304) 641-3221 or use the contact form below.
Prompt engineering is writing and testing the instructions that guide AI tools so the results are accurate, on-brand and useful. We train staff and leaders to do it well, and we build reusable prompts and content systems around your brand voice, messaging and review process, with guidance on responsible, accurate use.
Contact
The best first step is a short conversation about what you are trying to accomplish. Email is the fastest way to reach us.
Heather Severt
Founder + Principal