Morgantown MarCom

Service 04

Marketing & Creative

Marketing aimed at everyone tends to reach no one in particular. We plan campaigns and materials around the people you most need to reach. Here is what marketing and creative work can include. Every engagement is scoped to what you need.

  • Marketing and campaign strategy

    A clear plan for reaching the people you want to reach.

    • Audience and market prioritiesWho you need to reach and what matters to them.
    • Campaign planning and timelinesWhat runs, where and when, mapped out ahead of time.
    • Budget and channel recommendationsWhere your budget can go furthest for your goals.
    • Measurement and reportingSimple reports that show what is working.

  • Targeted digital advertising

    Ads placed where your audience already spends time.

    • Search, display and social ad campaignsSet up and managed on Google, Meta and other platforms.
    • Audience and location targetingReaching people by interest, demographics and geography.
    • Ad copy and creativeHeadlines, text and images sized for each platform.
    • Performance tracking and adjustmentsRegular check-ins, with changes based on results.

  • Copywriting

    Clear writing for web, print, email and advertising.

    • Website copyPages that explain what you do and why it matters.
    • Email campaigns and newslettersRegular updates written for your audience.
    • Ad and promotional copyShort, clear copy for print, digital and broadcast ads.
    • Scripts for video and radioWritten for the ear and timed to the spot.

  • Social and digital content

    Regular, on-brand content for the channels your audience uses.

    • Social media posts and graphicsConsistent posts in your voice, with branded visuals.
    • Content calendarsA plan for the month so posting stays steady.
    • Photography and short videoOn-site photos and clips for your channels.
    • Page management and performance reportingMonitoring, replies and regular results reports.

One piece of news. Four places it needs to go.

Each channel needs different wording, length and tone. Copying the same text everywhere is how good news gets ignored.

Example

One Message, Every Channel

A local bakery opens a second location.

Before After

Four channels. Four versions. All written for you.

We write every version so it fits the channel, sounds like you and gets the details right.

Start a conversation Train your team to do this

  • Collateral, direct mail and events

    Print pieces and event materials that carry the message.

    • Brochures, rack cards and one-pagersPrinted pieces that explain your work at a glance.
    • Direct mail piecesPostcards and mailers written to stand out in the mailbox.
    • Event invitations, programs and signageThe printed details that help an event run smoothly.
    • Event promotion and day-of communicationsSpreading the word beforehand and staying on track the day of.

Need the plan behind the campaign? See Communications Strategy, or see all five areas of practice.

Questions

Common questions

Do you run digital advertising?

Yes. We plan, set up and manage search, display and social ad campaigns, including audience and location targeting, ad copy and creative, and regular performance check-ins.

Do you write for print as well as digital?

Yes. Copywriting covers websites, email, ads, brochures, direct mail, event materials and scripts for video and radio.

Can you manage our social media?

We can plan and write social content, build content calendars, provide photos and short video, and manage pages with regular reporting.

Contact

Start a conversation.

The best first step is a short conversation about what you are trying to accomplish. Email is the fastest way to reach us.

Heather Severt

Founder + Principal

Email us

Send a message

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