Morgantown MarCom

Selected work

When the message matters, experience shows.

Morgantown MarCom is led by Heather Severt, who has spent more than 15 years running marketing programs, speaking for organizations on television, radio and in print, and leading statewide advocacy. That experience now works for businesses, nonprofits and organizations across West Virginia.

  • Marketing leadershipMarketing and advertising programs in higher education, financial services, hospitality and outdoor advertising
  • Agency experienceBuilt and ran a digital marketing consultancy for small businesses, nonprofits and political clients
  • On the recordOrganizational spokesperson on television, radio and in print
  • Statewide advocacyLegislative and coalition work across West Virginia for a national nonprofit
  • Heather Severt and a community partner hold a framed award on a dock at Cheat Lake.

    Community Relations

    Partner recognitions, community announcements and local outreach, planned and promoted so the right people hear about it.

  • A candidate in a suit is interviewed across a radio studio desk under a Talkline backdrop.

    Media Relations

    Interview preparation, talking points and media outreach for radio, television and print, so spokespeople walk in ready and the message is clear.

  • A full auditorium of students waits for a campus event to begin.

    Event Promotion

    Promotion plans for events, from messaging and creative to social, email and media outreach, built to get the word out.

  • Heather Severt presents a framed award to a state legislator at a podium in the West Virginia State Capitol.

    Public Affairs

    Advocacy strategy, coalition building and stakeholder outreach for organizations working with public officials and decision-makers.

  • Officials cut a ribbon inside a hospital operating room.

    Event Coverage

    On-site photography and coverage of openings, announcements and milestones, delivered ready for social media, newsletters and the press.

  • Heather Severt answers a television reporter's questions at the West Virginia State Capitol.

    Spokesperson Preparation

    Coaching for on-camera interviews, press availabilities and high-stakes moments, including issues and crisis response.

    Photo: WV Legislative Photography, Will Price

Contact

Start a conversation.

The best first step is a short conversation about what you are trying to accomplish. Email is the fastest way to reach us.

Heather Severt

Founder + Principal

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