Media Relations & Reputation

• 01

  Media relations and outreach

  Getting your story in front of the reporters who cover it.

  • Story pitchingPitches tailored to print, broadcast and online outlets.
  • Targeted media listsThe right reporters at local, statewide and trade outlets.
  • Press conferencesPlanning, logistics and talking points for media events.
  • Coverage trackingTracking what runs and following up with reporters.

• 02

  Press releases and advisories

  Clear, newsworthy materials reporters can use.

  

  • Press releases and advisoriesNews written in the format reporters expect.
  • Statements and fact sheetsClear, quotable positions and the facts behind them.
  • Op-eds and letters to the editorOpinion pieces written in your voice and submitted for you.
  • Media kitsBios, photos and background reporters can use.

• 03

  Interview, spokesperson and public speaking preparation

  Walk in ready and stay on message.

  • Key messagesThe few points you want every story to include.
  • Practice interviewsMock interviews with the tough questions included.
  • On-camera and radio prepTips for delivery, pacing and staying on message.
  • Public speaking coachingRemarks and presentations that feel natural.

• 04

  Announcement and launch communications

  Planning the moment so the news lands.

  • Rollout plansWhen and how the news goes out, step by step.
  • Coordinated releaseOne message across media, social and email at once.
  • Event supportLaunch events and press availabilities, start to finish.
  • Coverage recapFollow-up with reporters and a summary of what ran.

• 05

  Reputation, issues and crisis communications

  Steady guidance when the stakes are high.

  • Issue monitoringWatching for problems and planning a response early.
  • Holding statementsReady-to-use statements and prepared answers.
  • Spokesperson guidanceSteady coaching when the questions get hard.
  • Follow-throughCommunication after the issue to help rebuild trust.

Need media lists or ongoing outreach? See media contacts. Looking for something else? See all five areas of practice.